strands for trans: world’s first registry of trans-friendly salons and barbershops

Hair is a gendered space. Salons for women. Barbershops for men. And a growing number of trans people were being rejected and refused service from such places. So using the colors of the trans flag, we transformed the iconic barber pole into an inclusive symbol salon and barbershop owners can put in their windows to show all are welcome.

Then, we went global with the world’s first online registry of trans-friendly hair spaces on Google Maps. 7 years later, shops are still signing up, expanding past the US into Europe and Australia.

🏆 2023 Fast Company’s World Changing Ideas Winner

🏆 2018 Bronze Clio - Fashion & Beauty

🏆 2018 Webby - People's Voice Award

visit strandsfortrans.com

Role: Concept / Copywriter

CD: Sam Mazur, JP Gomez

AD: Simin Lim, Brian Cho, Jeein Lee

Agency: Terri & Sandy